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Sure, history tends to repeat itself (especially when it comes to fashion and be...

Sure, history tends to repeat itself (especially when it comes to fashion and beauty), but every time a bold hair move like platinum breaks onto the scene, it feels completely new. But this hair color is a serious beauty investment and we should all do our homework before taking the platinum plunge. We are all about taking risks and trying out new trends, but we also want you to have all the facts first. Here is a list of things you should know before going platinum.




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